Biography:

Sheridan set up shed enterprises in 1996 and has over 23 years experience in PR and marketing within financial services in Australia. She began her career as a reporter for film industry magazine Encore, before assisting publisher Greg Bright in launching a new financial title, Super Review, where she later became Editor. From there Sheridan moved to Fairfax Magazines where she spent a year as deputy editor of Personal Investor and contributor to BRW. In 1990 Sheridan moved into marketing, working with global financial services groups including Swiss Bank (now UBS) and Alliance Capital. Her role entailed business development, client servicing, branding and product development for the institutional marketplace.